WOMEN EMBRACE MY CLOTHES NOT THE OTHER WAY AROUND.

Ana Sekularac is a British-born designer of Serbian origin, and founder of her eponymous label, Ana Sekularac.

Ana's creations are very personal and emerge from within herself in a state of flow- they are like tools to express who she is. Woman who has recognise some parts of herself in her creations became her customer and follower, these women in wearing Ana's creations feels themselves, feels happy!

The collections appeal to women looking for quality, comfort and interesting design with optimum ratio between quality and price.

The brand focuses on dresses, made using beautiful fabrics produced in her atelier. Each collection explores the marriage of sophistication and elegance, taking inspiration from bold colours, abstract art and kinetic movement. The result is feminine, yet wearable pieces, bold enough for event attire, but simple enough to be worn throughout the day.


Ana Sekularac presented her work during Milan, London, Paris and Belgrade Fashion Week through video presentation, live performance, music, live installation and catwalk.

The label has been worn by Victoria Beckham, Roisin Murphy, Anna Friel, Pink, Shingai, Fergie, The Duchess of York, The Princess Elizabeth of Yugoslavia, Emily Beecham, Amma Asante, Beverley Knight, Raquel Cassidy, Ola Ince, Laura Lee, Hannah Murray, Madison McFerrin.

She currently reside in London, UK.

Using Format