Ana Sekularac creations are very personal and emerge from within herself in a state of flow- they are like tools to express who she is. Woman who has recognize some parts of herself in her creations became her customer and follower...these women in wearing Ana's creations feels themselves, feels happy!

"Woman who wears my creations has to forget about me- to feel who she is, to be able to express herself, to be herself...free, womanly and happy."

The fabric plays a very important role for Ana's creations... and usually is hand made using the finest quality threads, wool, silk and cotton...which is then playfully shaped into the mannequin for perfect silhouette and afterwards hand and machine stitched.

Ana Sekularac presented her work during Milan, London, Paris and Belgrade Fashion Week through video presentation, live performance, music, live installation..and catwalk.She was selling exclusively at Harrods for more than 5 season and many other stores..as her work is semi-couture and very personal now she is selling directly to her network of clients around the world and in her own signature boutique in Belgrade.

Ana is responsible for the selection and making of the fabric, production, marketing, press, buying and after sale services for her company. She currently reside in London, UK.

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